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Social Media

  • Head & Shoulders teams up with Sofia Vergara for social media contest

    Head & Shoulders and brand ambassador Sofia Vergara are leveraging social media for the shampoo’s latest contest. And the winner gets to meet Vergara.

    “I’m excited to give one of my fans the chance to become part of my family for a day,” said Vergara. “Everyone knows eight out of nine Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!”

  • All laundry detergent leverages social media in mobile ad campaign

    All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

  • Brandlive lands New Balance as latest client

    Real-time broadcasting and commerce company Brandlive announced that it would be partnering with New Balance for a four-day campaign to debut additions to the shoe company’s 880 line.

    Through Aug. 14, Brandlive will introduce retailers and New Balance to the sneakers, and New Balance will use the platform to train field representatives and brief them on the new line of shoes.

  • Study: Nine-in-10 retailers use online marketplaces

    Research Triangle Park, N.C. – Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

  • Wet Seal launches Wet Seal + Plus banner Aug. 16

    Foothill Ranch, Calif. – The Wet Seal Inc. is launching its new Wet Seal + Plus banner with 30 new stores opening Aug. 16. The stores are opening in California, Illinois, Kansas, Kentucky, Massachusetts, Maryland, Missouri, New Jersey, New York, Puerto Rico, Rhode Island, South Carolina, Texas and Virginia.

  • Gap launches social media contest

    A new effort from Gap Kids is allowing parents the chance to have their child featured in an ad campaign in 2015.

  • Gap launches @GapKids social promotion

    San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.

  • Paul Mitchell rolls out charitable social media campaign

    Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
     

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