Social Media

New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

St. Petersburg, Fla. -- HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

Wayne, N.J. – Toys ‘R’ Us is launching its digital wish finder, a dedicated website providing an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog, on Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

Toronto -- Hudson’s Bay Company has appointed Michael Crotty as executive VP, chief marketing officer, Hudson’s Bay and Lord & Taylor. He will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.

Crotty has more than 25 years multichannel retailing and brand management marketing experience  For the last 10 years, he has held progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom.

Seattle -- Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

By Oliver Jaeger, [email protected]

Real time retail is the best way to describe an intriguing new shopper engagement platform from Bazaarvoice that allows brands to respond to questions and reviews about their products directly on retail sites within the Bazaarvoice network.

Hudson’s Bay Company has appointed Michael Crotty as EVP, chief marketing officer, Hudson’s Bay and Lord & Taylor and Russ Hardin as SVP, chief creative officer, Hudson’s Bay and Lord & Taylor.

Both Crotty and Hardin will report to Liz Rodbell, incoming president, HBC Department Store Group, effective Nov. 11.

ChannelNet, a customer acquisition, retention and conquest digital services provider, has appointed Molly Smith as VP of customer support and services.