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  • Nordstrom offers seamless Instagram shopping experience

    Nordstrom is partnering with Curalate to launch Like2Buy, a platform that aims to offer consumers a more seamless shopping experience via Instagram.

  • Nordstrom makes Instagram shoppable, launches Like2Buy platform

    Seattle – Nordstrom Inc. is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

  • Simon partners with Glamour and GQ for omnichannel promo

    Indianapolis - Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines. Kicking off in Glamour's and GQ's September issues with a nine-page custom-shot Simon Lookbook insert, the program extends online with significant presence on Glamour's and GQ's digital properties, including his-and-hers videos, which provide an in-depth look into how to wear fall's trends.

  • Poshmark launches social merchandising engine

    Menlo Park, Calif. – Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app. With PoshMatch, each shopper is greeted with their own real-time storefront built from their personal fashion shopping network and their style preferences.

  • Express launches mobile promotion with GQ

    Columbus, Ohio – Express Inc. will be using Rich Media Messaging (RMM) technology from Iris Mobile to drive the fashion retailer’s seasonal “Back-to-Business” sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.

  • Report: PacSun back-to-school campaign features YouTube stars

    New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

  • Nielsen study: Retailers ramp up back-to-school ad spend

    New York -- A new Nielsen survey found that nearly 20% of consumers have already started their back-to-school shopping, and 75% plan to start within the next few weeks.

    More parents are starting their shopping earlier than in the past, as 18% of survey respondents had already started their back to school shopping as compared to 7% at the same time last year. On the flip side, 15% are choosing to wait longer, while 50% do not plan to do any back to school shopping this year.

  • McDonald’s names its first VP of digital in the United States

    New York -- McDonald's named Julia Vander Ploeg as its first VP of digital in the U.S., as part of its ongoing efforts to strengthen its digital presence, Ad Age reported.

    Vander Ploeg will report to company’s chief digital officer, Atif Rafiq, who joined McDonald’s in October.
     

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