Social Media

Collective Bias is rebranding its annual blogger conference in 2015 and taking the event on the road with a nationwide tour of 11 cities to facilitate increased participation by brands, bloggers and retailers.

Green Bay, Wis. – Shopko is running a six-week Facebook giveaway. Now through Oct. 11, customers can enter to win prize packages from some of Shopko's most popular brands.

To enter, customers can “like” Shopko on Facebook, and then watch for posts on the featured brand of the week with more information on how to sign up. One winner will be randomly selected every Friday and announced on the following Monday.

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

Seattle — Starbucks Corp. is reportedly considering changing its policy that forbids visible tattoos on baristas. According to CNNMoney, more than 21,000 employees have signed an online petition asking Starbucks to allow baristas in its stores to display visible, non-offensive tattoos.

Menomonee Falls, Wis. – Kohl’s Department Stores is launching an omnichannel partnership with lifestyle brand Juicy Couture. Juicy Couture products are now available at Kohl’s stores nationwide and at the dedicated URL Kohls.com/JuicyCouture.

New York -- Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app.

Duluth, Minn. -- Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.

Warren, Mich. – Art Van Furniture is launching an omnichannel promotion in Detroit on Sept. 12 to celebrate the release of its 2014 fall catalog. Customers can take selfies or have a photo taken by celebrity photographer Nigel Barker on one of 55 sofas that will be placed outside the Art Van Furniture store on Woodward Avenue.