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Study: Only 5% of Americans have made purchase on a social media site
New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.
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Under Armour enlists Gisele Bundchen as brand ambassador for multichannel campaign
Under Armour has enlisted Gisele Bundchen for the latest chapter of its “I Will What I Want” campaign. Bundchen is making her debut for the brand in a film and interactive digital experience.
The brand said that its campaign continues to celebrate women’s inner and outer strength and highlights its commitment
to design innovative products for female athletes and athletic females.
