Sprouts promotes new stores with omnichannel campaign

Phoenix – Sprouts Farmers Market has teamed up with Nashville, Tenn.-based integrated ad agency Redpepper to use omnichannel marketing to produce market awareness and traffic for four new stores in the suburban Atlanta area. In addition to traditional outdoor, print, radio and newspaper ads, Sprouts used Facebook- and email-based marketing techniques.



Specifically, Sprouts recruited 25,000 new fans to the Facebook page of each new store, and also collected emails by offering a free gift card to each new fan who registered. Sprouts also offered a surprise good deed for the community of each store with 25,000 fans.



Once Sprouts’ doors were open, the campaign shifted to turn the awareness that had been created into action. New outdoor and print blanketed the region while database marketing spoke to the Facebook fans and email recipients on a more personal level, with the end result of successful store openings.