Social Media

Denver - Location marketing provider Placeable is predicting that online sales will grow by more than 15% during the 2014 holiday season, compared to the same period the prior year, more than tripling the anticipated 4%-5% growth rate for overall holiday sales. However, Placeable expects more than 90% of holiday sales to take place in brick-and-mortar stores, with 58% of consumers shopping at a national retailer they normally don’t visit.

Other Placeable predictions for the 2014 holiday season include:

Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (throughout a five-year period) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

The new initiative aims to build new tools that will analyze and enable communication on social platforms. Twitter will provide full access to its real-time, public stream of tweets, as well as the archive of every tweet dating back to the first.  

New York -- Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (over five years) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

Spartanburg, S.C. - Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.” Starring a cast of characters, Egg, Pancake, Sausage and Bacon, based on the brand’s dish, The Grand Slam, the series launches an exclusive online trailer Oct. 1 and debuts its first episode Oct. 15.

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

San Francisco - Zupa, a mobile marketplace where members buy and sell directly within the app from a user generated community of merchandise, launches today for iPhone and iPod Touch on the App Store. Shipping is calculated automatically and shipping labels are sent to users in an instant.

Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.

Bentonville, Ark. -- Wal-Mart Stores has appointed Kevin Systrom, CEO and co-founder of photo-sharing service Instagram, as a new member of the company’s board, effective Sept. 26. Systrom will also serve as a member of the retailer’s technology and e-commerce committee and its compensation, nominating and governance committee (CNGC).