Social Media

New York -- REI has launched a news mobile app that allows users to check snow conditions at popular ski destinations.   The recently introduced iPad app offers an optimized shopping and product research experience and gives users access to a broad and inspiring product selection of the top brands in camping, backpacking, cycling, climbing, skiing, fitness and more.   

The Maurices division of Ascena Retail Group is rolling toward a footprint of more than 1,000 locations with a new round of stores opening in advance of the holidays.

Maurices plans to open sixteen locations before November 10 giving the Ascena subsidiary a total of 938 locations. The company contends the U.S. and Canada can support more than 1,300 locations.

Duluth, Minn. –- Maurices is ramping up its store openings in time for the holiday season with plans to open 16 new stores. These expansions will give the girls’ apparel retailer a total of 938 locations, advancing it toward its goal of having more than 1,300 stores in the United States and Canada.   

Nestle’s Gerber brand is asking parent to upload photos of their infants as part of its 5th annual “Be Our Baby” contest and a chance to appear in a television commercial.

Outdoor enthusiasts have been given a host of new capabilities on REI’s newest mobile app – including the ability to check snow conditions at popular ski destinations.

Seattle - Blue Nile Inc. has launched a new mobile shopping app available in Apple's App Store, which now includes augmented reality on the app's "Dream Box" feature, allowing consumers to virtually "try on" a Blue Nile engagement ring from an iPhone.

As part of its digital strategy, Avon has revamped its website.

"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."