Social Media

Walgreens has introduced two innovative digital initiatives to support its omnichannel strategy: one to help patients stick to their medication regimens, and another to drive social media engagement via video beauty tips.

Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

While empty, decaying malls make for inspired photo shoots, most of America’s shopping malls are actually doing well. In fact, according to new data from the International Council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries, shopping center occupancy rates were 92.7% at the end of 2014 – the highest level in six years! Occupancy was even higher for malls (both super-regional and regional malls) at 94.2%, the highest since 1987.   

Dallas - Neiman Marcus Group customers will be able to purchase items through the new “Buyable Pins” e-commerce service across Pinterest, including the company’s Pinterest page, later in June. Millions of pins on Pinterest will now become buyable, meaning customers will be able to purchase Neiman Marcus items they have pinned or discovered on any iOS-enabled device with a few taps.

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Atlanta - Online shoppers frequently change retail channels during their shopping experience. According to the new Pulse of the Online Shopper study from UPS and comScore, better prices (57%) and selection (49%) are the top reasons for purchasing online after researching an item in-store.

Nearly half (48%) of online shoppers have used ship to store in the past year, and 45% of those consumers made an additional purchase when picking up their online purchase.

Neiman Marcus customers will soon be able to purchase their favorite finds via Buyable Pins on Pinterest.

The retailer announced that millions of pins on Pinterest later this month will become buyable, offering a simple and secure way for customers to buy their favorite finds. In just a few taps, on any iOS enabled device, a customer can buy the products he or she has Pinned or discovered. This service will be solely offered in the U.S. at this time.