Social Media

Ann Arbor, Mich. -- Domino's Pizza is debuting a new ordering option that combines two new-to-the-world innovations — ordering via tweet and ordering via emoji, specifically the pizza emoji. The ordering platforms launched on Wednesday throughout the United States.

Domino's is the first brand to use an emoji on Twitter to place and complete an order.

London - Accenture is expanding its retail practice with an agreement to acquire Javelin Group, a U.K.-based retail strategy consulting and digital transformation services provider. The acquisition will expand the capabilities of Accenture Strategy to help retailers and consumer brands accelerate their digital transformation.

Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.

What does your company do?
Ship2MyID is a patented shipping enablement platform that allows consumers to ship products to others without the need of the receiver’s mailing address. The world is going social and mobile. However, neither carry mailing addresses.

Costco is trying to increase its membership base in Canada with an innovative social media campaign.

The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.

The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.

For the third year in a row, Macy’s is asking shoppers to donate to America’s veterans – but this time there’s a selfie involved.

Macy’s is teaming up with Got Your 6 on a new charitable program, which kicks off with an innovative social media campaign, #AmericanSelfie, a “Got Your 6 Saturday” savings pass, and a commercial spot with Emmy Award-winning host and producer, Ryan Seacrest.

New York - Cole Haan is launching Apple Pay within its mobile shopping application. The retailer partnered with mobile commerce platform, PredictSpring, to build the Cole Haan iPhone, iPad and Android mobile apps.

Notable features include Shop the Look, allowing consumers to shop directly from the Cole Haan Instagram feed, as well as geo-fencing technology that alerts consumers to nearby Cole Haan stores. The Cole Haan app with Apple Pay is available for free download on the iTunes App Store.
 

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion, according to Deloitte.