Social Media

The brick-and-mortar shopping experience is getting a social makeover at Tanger Factory Outlet Centers.

This year Tanger will open four new shopping centers across the country. During each of these grand opening weekends, Tanger will be merging the traditional shopping experience with the excitement of social interaction though three social media activations.

New York - Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. According to Deloitte Digital's latest study, "Navigating the New Digital Divide,” this figure has grown considerably from 14 cents of each dollar spent in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted the annual study.

The majority of retailers plan to use gamification to increase engagement with customers, according to a new survey.

New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

Other findings include:

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

Spring is in full swing, and PetSmart wants its customers to celebrate new beginnings by adopting a new pet.

The retailer will be hosting a national adoption weekend between May 15 and May 17 at all PetSmart stores. More than 3,000 animal welfare organizations will be on-site at all 1,400 PetSmart stores in the United States, Canada and Puerto Rico to help customers find the perfect furry companion.