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Walgreens launches video competition


Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

The top submission chosen will win an assorted prize of the best-selling products from the two beauty lines. The 30-day video challenge will run from June 9 through July 8 with the official Walgreens beauty challenge hashtag: #BeautyChallengeContest

"Video continues to be a compelling way to tell a great story,” said Adam Kmiec, senior director of mobile, social and content marketing for Walgreens. “Today, more than ever, user-generated content inspires action and connects brands with customers. We believe the Challenged collaboration will be an effective and unique approach to reaching a key consumer audience and driving omnichannel conversions."

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