Social Media

As the retail industry enters the home stretch of the holiday season, it’s a fitting time to think about not just the gifts your customers are giving their loved ones, but gifts you can give your customers. Not gifts in the form of cash or merchandise (though surely your customers would gladly accept them), but gifts in the form of omnichannel features and services. Consider giving the following three omnichannel gifts to your customers for the holidays and beyond, if you haven’t already.  

Calvin Klein is aggressively expanding its e-commerce capabilities in an effort to directly sell the brand in more than 20 countries by the end of 2016, the company announced.

New York City  - No big surprise that Americans are more connected than ever before, but the newest trend is toward “smart homes” as well. New research from Experian Marketing Services has found that nearly a third of all Americans use at least one type of smart or connected device and 14% of homes are now smart homes, employing connected lights, locks, thermostats, or electrical outlets, among others.  

Petaluma, Calif. - Retailers were seeing green the second week of December. For the week that included “Green Monday,” Dec. 8, retailers using the MarketLive e-commerce platform achieved a year-over-year revenue growth rate of 11.5%, while visits grew just 8.6%.   

 

Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded.

The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.

Google could be preparing to take on Amazon.com with its own unique e-commerce solution. According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine.   

Woonsocket, R.I. – CVS/pharmacy is making it an omnichannel holiday for its customers this year. Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests.

Minneapolis – Technology geeks do not have the reputation of being the people you turn to in a crisis, but travelers in Chicago’s O’Hare Airport who experience difficulty with their electronic devices just may find a geek is what they need. Agents from the Best Buy Geek Squad technical service will be available daily now through Dec. 23 in O’Hare’s Terminal 3, Concourse H, with a “Precinct” similar to those found in Best Buy stores.  

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.