Twitter buys Niche, a talent agency for social media stars

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.



Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.



"As more users and creators use different products as a way to share what's happening in their world, brands are also looking to partner with those individuals in hopes of generating moments that resonate with the people they are trying to reach," Baljeet Singh, Twitter's director of product management, wrote in a post about the acquisition.



According to a report by Recode, the price tag may range from $30 million to $60 million.