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Neiman Marcus to give away $500 on Instagram


Neiman Marcus is entering the social shopping fray by launching its first ever user-generated content contest on Instagram.

The retailer has said previously it understands the influence user-generated content can have on purchase decisions. That’s why they integrate it into key points in the user journey.Neiman Marcus says it is aiming to create powerful, socialized shopping experiences, online and in-store.

The retailer is encouraging followers to upload his or her own images, using #NMmyway, illustrating how to wear the Neiman Marcus Spring 2015 trends. The five followers submitting the best representation of how they wear Neiman Marcus’ Spring trends will receive a $500 Neiman Marcus gift card and will be featured on

The contest runs through Feb. 25. The contest winners, selected by the Neiman Marcus Fashion Directors, will be announced in March.

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