Social Media

Just in time for back-to-school, Lands' End has a new partner for bringing moms and dads the latest information on parenting and child development, enabling them to get back into the new school year with ease.

The retailer is teaming up with the Child Mind Institute to create digital content that helps parents raise strong, compassionate and curious kids.

Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

It’s almost September, which can only mean one thing: The annual blizzard of holiday sales forecasts is about to begin, and this year eMarketer is one of the first out of the gate.

New York -- It’s almost September, which can only mean one thing: The annual blizzard of holiday sales forecasts is about to begin, and this year eMarketer is one of the first out of the gate.

The firm predicts a shiny and bright holiday season for U.S. retailers, with an assist from falling gas prices and online growth. eMarketer forecasts that U.S. retail sales in the months of November and December 2015 will increase 5.7% year-over-year, reaching $885.7 billion (includes online and physical store sales).

Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.

Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.

Saks Fifth Avenue's New York flagship is targeting upscale shoe lovers with a historic partnership.

London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.