Social Media

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

Philadelphia – U.S. e-commerce showed signs of vitality in the second quarter of 2015.

According to a new study from Monetate, conversion rates, average order value (AOV), and revenue per session all made quarter-over-quarter and year-over-year improvements.

This demonstrates a trend toward recovery compared to first quarter 2015 when there were steady declines across these key metrics.

Whole Foods Market is sharing the love with its consumers, across channels.

Teaneck, N.J. – Online shopping is here to stay and increasingly occurring across a variety of channels.

According to the sixth annual Shopping Experience Study of more than 5,000 consumers by Cognizant, 64% of respondents said they buy online at least once a month, and 13% make weekly purchases.

Austin, Texas – Whole Foods Market is sharing the love with its consumers, across channels.

From Sept. 9 to Nov. 3, the Whole Foods Love Fest will offer special deals and events including surprises on its local and national social media channels.

Other features will include weekly $500 giveaways in stores, weekly product offers, and customized events and giveaways.

Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.