Skip to main content

Social Media

  • With help from friends, consumers can win Mellow Mushroom contest

    Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

  • Party Galaxy grows social traffic 1,500% with SocialCentiv Twitter marketing tool

    Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.   

  • Franchise Expansion: Best practices for targeting markets and selecting franchises

    In the final installment of CSA Online’s PizzaRev series, we’ll explore the importance of choosing franchisees with a particularly discerning eye, and the process by which franchisors evaluate potential expansion markets.    FRANCHISEE FACTORS   

  • Polaroid Fotobar opening two “micro-store” locations in San Jose market

    BOCA RATON, Fla. - Polaroid Fotobar is opening two of its smaller-format “micro-store”  locations in the San Jose, California, area, with the first opening on Wednesday, at Westfield Oakridge. The second location, at Westfield Valley Fair, will open in mid-December.  

  • Facebook improves search with mobile emphasis

    Menlo Park, Calif. – Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. The social network has updated its internal search feature to provide uniquely targeted results designed to make it easy for users to find posts that have been shared with them.  

  • Jo-Ann unleashes creativity online

    Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

  • SAP survey: Omnichannel increases customer expectations

    Newtown Square, Penn. – Omnichannel is increasing the reach retailers have to their customers, but also increasing customer expectations. According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased.  

  • Survey: Omnichannel boosts customer expectations

    Omnichannel retailing is increasing the reach companies have to their customers, but the strategy is also increasing customer expectations.

    According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased. Eighty-six percent also agree that the benefits of investing in an omnichannel approach to consumer sales clearly outweigh the challenges.

  • Tech Guest Viewpoint - Social Media Use Grows for Merchandise Planning

    By Ken Morris, Boston Retail Partners

    What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience.

  • Cost Plus invites customers for tea

    Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.

X
This ad will auto-close in 10 seconds