Social Media

New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.  Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

New York -- U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture. Nearly 60% of consumers want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history.

Jeffersonville, Ind. – Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to but an Apple Watch when it becomes available. According to an anonymous online survey conducted in February 2015 by Accent Marketing, four out of five wearable consumers say they do not plan to buy the Apple watch

New York – Specialty retailer Aerie, a subsidiary of American Eagle Outfitters, is capitalizing on the “selfie” craze in its newest promotion. The company has created what it calls the world's largest unretouched selfie and photo shoot as part of its #AerieREAL “Love Your Real Selfie” promotion.

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

In the 1990s, when the Internet and eCommerce created a tangible link between modes of shopping that had previously been isolated (stores and catalogs), retailers struggled with how to understand, measure, and connect with shoppers in multiple ways.

It was out of this confusion that the concept of “multichannel” was heralded as retail’s saving grace, and soon, retailers were all abuzz with cross-channel shoppers.

Fast-forward a few years and retailers began scratching their heads wondering why their “multichannel” initiatives hadn’t delivered the stunning ROI they were pro

New York -- Women’s apparel retailer Dressbarn is thinking omnichannel with the launch of both a digital and in-store experience, called Dressbar, focused on exclusive designer collaborations with notable names in fashion.  

Beginning March 5, the collection will be available to shoppers at Dressbarn stores, and online at dressbar.com. In addition, the retailer is opening a Dressbar pop-up shop In New York City, at 102 Fifth Avenue.

Online shoppers want multiple search options, a variety of payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale, according to a new survey.

The UPS Pulse of the Online Study conducted with comScore Inc. reports that U.S. online shoppers are open to new trends on social media and in-store technologies, and make more purchases on tablets than any other market.