Caruso Affiliated names new digital marketing executive

Los Angeles — Privately held real estate development company Caruso Affiliated, has named Chris Baccus to senior VP, digital marketing. Baccus will lead digital strategy for various Caruso brands across all digital platforms, including SEO/CRM, digital advertising, social media and the entire company’s Web and mobile assets, reporting to chief marketing and communications officer Judy Johnson.



Baccus joins Caruso Affiliated from Golin, where he served as executive director of digital, western region, since 2012. Baccus managed strategic digital marketing and social media activations for all clients served by Golin’s Los Angeles, San Francisco, and Orange County offices, including Nintendo, Toyota, PetSmart, and Nestlé. During his time at Golin, he doubled its digital practice revenue.



Previously, he served as executive director of digital and social media for AT&T, where he was responsible for the external social media presence of the brand, driving customer engagement and overseeing content decisions and collaboration with other marketing divisions. He has also held executive strategy positions at creative agencies including Wunderman and Digitas, where he worked with major automotive clients.



“Caruso is known for its world-class retail and lifestyle experiences and I’m thrilled to have the opportunity to enhance our digital footprint to best reflect our unique properties and offerings,” said Baccus. “I look forward to working with the incredible team and brand resources at Caruso.”