Social Media

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

New York -- Facebook hopes to transform the way  customers communicate with retailers by re-inventing the customer service platform. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Facebook's popular Messenger app. The social media giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Messenger.

Barnes & Noble is launching a Twitter giveaway to promote its famous in-store Storytimes.

The bookseller announced that its April lineup of free Storytime events includes a Picture Book of the Month selection, as well as a Twitter giveaway to encourage parents and children to attend.

Facebook is aiming to revolutionize the way customers communicate with retailers by re-inventing the customer service platform.

The tech giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Facebook Messenger. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Messenger.

New York – Multicultural consumers are growing in importance as the U.S. increasingly becomes a multicultural country. According to an upcoming study from Nielsen, “The Multicultural Edge: Rising Super Consumers,” multicultural consumers today are leaders in technology adoption.

Indianapolis - Simon is bringing back “Lookbook Live,” a joint fashion program in collaboration with Glamour and GQ magazines. Lookbook Live includes print, digital, social media, and live events, for spring and fall 2015.

Seattle -- Starbucks Corp. stirred up controversy even as it excited shareholders at the company’s annual meeting on Wednesday.

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

Indianapolis – Just in time for the annual college basketball championship tournament, Hhgregg is running an omnichannel “March Markdown” promotion. From March 16 – April 6, customers can enter up to four times per day via Facebook, online, or by sharing the Hhgregg “Acrobatic Dunk Madness” video.

Boston – Omnichannel beer/wine/liquor delivery service Drizly is relaunching its mobile app, website and branding. New features of the site and app include ratings, reviews and rich media content; storable “favorite” orders and address books; smart searches that deliver results as users type; and the ability to share Drizly with friends and send gifts.

Drizly’s new digital interface also enables immersive brand experiences with alcohol products; rich content placements; and sponsored listings.