Social Media

On the heels of announcing its ambitious expansion strategy, Starbucks is putting another project on its plate.  

Fort Worth-based Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jency Keeton as director of corporate marketing.   As digital brand manager for global marketing at Fossil, Keeton doubled the retailer’s social media audience and directed its website, email, blogging, and influencer programs. Her digital promotions, contests, and user-generated content programs were deployed in stores and all other customer touch-points.  

High-tech purchases could account for a major portion of consumer holiday spending this year — and they will be placed by high-tech shoppers.   This prediction was made in a report by UPS, “2016 UPS How to Click with High-Tech Online Shoppers.”     

Domino’s is rewarding loyalty members with a “piece of the pie” — literally.    Starting Dec. 5 through Nov. 2017, all Domino’s Piece of the Pie Rewards members are eligible for a chance to win 10 free shares of Domino's stock, just for being enrolled in the program. Each month, 25 loyalty members will be randomly selected to win 10 shares of stock. They can keep the shares for their own stock portfolio or sell them at market price, the company said.  

Ulta has finished its third quarter with another very impressive set of numbers. Despite lapping some tough comparatives, the pace of growth has quickened with strong uplifts in total and comparable sales, as well as on the bottom line where operating and net income both grew by well over 20%.  

Athletic giant adidas has opened a giant of a flagship, on the corner of Fifth Avenue and 46th Street in Manhattan. The four-story, 45,000-sq.-ft. store is the brand’s largest location in the world.    The new space marks the debut of adidas’ stadium retail concept, which is inspired by high school stadiums and celebrates creativity in sport. The store features a tunnel entrance, stands for live-game viewing on big screens, locker room-styled dressing rooms and track and turf sections where customers can try out products.

One of many things that reaches a frenetic pace during the holiday season is social media activity, with brands ramping up promotions, suggestions and other communication to their followers. Aside from the fact that 23% of the world’s population — yes, 1.7 billion people — visit their Facebook profiles every month, the brands with the best social media presence are reaching upward of 40 million consumers.   

For any retailer that ever wanted to create a “mobile showcase” on Pinterest, now is your chance.