Social Media

Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel, or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology.

Here are three recent examples of small retailers launching large initiatives in technology innovation:

Poler Outdoor Stuff activates Instagram indoors

The splitting up of the eBay empire continues.

eBay has completed the previously announced sale of its eBay Enterprise division, which helps retailers enhance their online presence and e-commerce capabilities, to a consortium led by private equity firm Permira for $925 million. The consortium of buyers has separated eBay Enterprise into four distinct businesses:

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.

According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.

A new e-commerce integration will empower online retailers to sell goods directly through Instagram.

Springbot, an e-commerce marketing platform designed for online stores, has integrated with Instagram to allow the creation of customized shopping pages through a Magento or Shopify merchant’s Instagram profile. Springbot already provides the tracking of revenue attribution for retailers on Facebook, Pinterest and Twitter.

Retailers, are you prepared for the millennial effect?

Born roughly between 1980 and 2000, millennials, are poised to cause a tidal shift in the retail industry because of their spending power and unique characteristics that greatly influence how and what they purchase. According to Advertising Age, millennials will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes.

Swiss Farms Stores has come a long way since it launched 50 years ago as an outlet for a local dairy to sell excess milk.

Today, the Broomall, Pennsylvania-based convenience retailer operates 13 stores on a drive-through model where customers place orders from their cars in an express lane and have items quickly delivered to them at the window. And it isn’t done growing.

Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

Looking at another emerging customer engagement channel, Adobe predicts social media will drive 2% of referred visits (flat growth), with revenue per visit highest on Facebook ($1.24).