Social Media

NYX Professional Makeup is set to launch its first flagship in Manhattan on Friday, Oct. 28.    Located in the heart of Union Square, the new NYX is the company's 20th domestic store and will combine digital technology with a hands-on educational environment.    In keeping with its heritage as a digital brand, NYX stores feature a series of innovative technologies, including an in-store Beauty Bar, an interactive makeup station featuring custom video tutorials.  

The world’s largest social network platform has launched an array of new features, including the ability to order food (via Delivery.com) without ever leaving its site.    For local businesses that require appointment, such as spas and salons, Facebook users can now request a time via the business’ Facebook Page and view the company’s entire slate of services and offerings. The company will confirm the appointment with the customer via Messenger.     

Political feelings aside, the fact remains: When Hillary Rodham Clinton was nominated as our nation’s first official female presidential candidate, history was made. It sets a tone for all going forward — women can achieve anything they have the determination to pursue, regardless of the industry.   

Online shoppers that prioritize convenience for security could begin feeling the fallout.  

It is not easy for a 100-plus year-old retailer to reimagine its retail strategy, but J.C. Penney is doing just that.   

UGG is driving a new level of engagement with loyal shoppers.   Starting today, shoppers nationwide are invited to join UGG Rewards, a loyalty program that awards shoppers with points for every purchase. The program, which was launched as a pilot among a limited customer base between September 2015 and June 2016, is now available to shoppers in-store and online throughout the United States.  

Amazon Prime launched its newest set of benefits, but these are targeting gamers.   Bolstering its live streaming video platform Twitch, Amazon has intro-duced Twitch Prime. This membership-based service entitles members to exclusive discounts on pre-orders and newly released games; a rotating selection of free digital games and in-game loot, and a premium experi-ence on Twitch that includes a free monthly Twitch channel subscription.   

As consumers connect with their favorite brands, they expect a consistent shopping experience.   With the help of Salesforce.com, The Aldo Group consolidated shopper data across its enterprise so it can create a singular shopping experience. By adding a cloud-based platform, Aldo gained 360-degree views of each shopper, a move that provides better insight into their preferences and allows the chain to engage with consumers more effectively.