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Infographic: Mobile is everywhere
Mobile devices are becoming the norm for every facet of consumers’ lives, including shopping.
According to a new infographic from membership-based retailer DirectBuy, 29% of U.S. adults describe their smartphone as something they can’t live without, 44% sleep with a smartphone by their bed to avoid missing notifications, and 67% check smartphones for notifications even without receiving some type of notification.
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Survey: Omnichannel consumers favor consistency
Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.
According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

