Social Media

Not only is a picture worth 1,000 words, but it may be worth $1,000.

A new survey from Adobe shows that consumers have a very positive response to “shoppable media” – online images and videos that serve as direct transactional tools.

Online shopping platform Bigcommerce sets expectations high with its name. Hot on the heels of offering the “Buyable Pins” Pinterest shopping feature and Twitter “Buy Now” social commerce button to its merchants, Bigcommerce is launching partnerships to simplify shipping and fraud detection.

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.

Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.

Pro #1: Instant Sentiment

Welcome to Connected Retail a new newsletter from Chain Store Age covering the intersection of customer and channel connectivity.

Another day, another social network makes it easier for consumers to purchase goods without leaving a retailer’s social page.

Pinterest is adding three major new e-commerce platforms and a whole bunch of retailers to its existing “Buyable Pins” feature.

Photos: Dalziel & Pow, London

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.