Social Media

It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

Retailers should see a modest uptick in holiday sales this year. But the news isn’t all positive for big chains or even major online retailers.   

Mirror, mirror in her hand, is Rebecca Minkoff one of the most innovative retailers in the land?   The specialty retailer is inching closer to this title as it brings its store-level smart mirror experience into its shoppers hands through a new app. Specifically, the app from Zeekit allows consumers to virtually “try on” fashions before buying online or trying them on in-store.  

Forget apparel, electronics and gift cards. Free shipping is expected to be the most-coveted wish among many shoppers this holiday season.   That’s according to the “The September 2016 Holiday Retail Report” from Radial and CFI Group, in which 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.  

Helzberg Diamonds is committed to “making people feel loved.”   By adopting a set of multichannel customer experience management solutions, the jeweler is taking the next step to “wowwing” its shoppers with more personalized customer service cross-channel.   

Industry observers are reporting that customer service is on the decline. The culprit: contact centers.  

How do industry observers rate retail social customer care? #EpicFail.   The term social customer care refers to the quick and personalized customer service brands are expected to provide through social media once a customer engages with them to resolve an issue. To date, 92.5% of brands are failing to meet customers' social customer care expectations, according to the “Social Customer Care Report,” from Rational Interaction.  

Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.