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Neiman Marcus mirror helps shoppers ‘reflect’ on makeup applications


Women have long struggled with how to recreate a look from a department store’s makeup artist. Neiman Marcus is now streamlining the task through its newest interactive mirror.

Partnering with MemoMi, Neiman Marcus installed Memory Makeover smart mirrors in the beauty department across 21 locations. The mirror digitally records the makeover experience, and every cosmetic product used can be accessed via a dedicated URL, which links the customer back to the makeover session — an option that also gives shoppers access to the application techniques needed to recreate the look, reported Women’s Wear Daily.

The high-tech mirrors are being used in the department’s Le Métier de Beauté section, and will expand to nine more beauty brands across more stores, according to the report.

Neiman Marcus is no stranger to “magic mirrors.” Le Métier de Beauté previously leveraged Microsoft Surface screens three years ago in Neiman Marcus’ NorthPark Center store in Dallas.

Last year, department store launched Memory Mirrors, large video screens that used embedded cameras, to deliver a 360-degree view of shoppers modeling an outfit. Consumers could also record and save previous looks to share with friends via social media, or to compare ensembles in real-time.

This past summer, the chain also used the MemoMi mirrors in its sunglasses department, enabling shoppers to try on styles, record images and then digitally compare choices side-by-side.

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