Social Media

Chattanooga, Tenn. -- CBL & Associates Properties along with its corporate partner, Coca-Cola, are encouraging shoppers at CBL Malls across the country to get social this holiday season with an in-mall holiday promotion.

We all know the stress of seasonal shopping can make the holidays anything but merry for consumers.

However, there are a few key customer experience features retailers can offer to help make this time of year bearable, if not downright happy, for beleaguered shoppers. The holiday customer experience should be:

App-centric

Despite the mixed outlook for holiday sales, the private equity community remains interested in retail, believing that the sector can offer the opportunity to achieve scalable growth.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

According to new research from Engagement Labs, on Facebook, high-end shoe brand Christian Louboutin ranked first with the highest overall proprietary “eValue” social media measurement score, as well as the highest engagement and responsiveness scores among luxury brands studied.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

[Editor's note: This article is based on a discussion moderated by Shah Karim with Myron E. Ullman, executive chairman of J.C. Penney, held at the Executive + Scholar lecture at the University of North Texas on October 8, 2015.]

Looking back on the 2015 edition of Cyber Week, we can reminisce on big traffic, big sales … and big fails?

Several high-profile site outages hit major retailers during a period of historically heavy online shopping. While nobody would call these positive events, they do offer retailers a few valuable lessons about the need to stay one step ahead of digital customer demand.

Not Too Big to Fail

PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.

The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

Forever 21 is heeding the popular wisdom that mobile devices serve as omnichannel remote controls with its new app.

The fast-fashion chain is unveiling a new Android app and updating its existing iPhone app. Designed to enhance the shopping experience in-store and online, the app features five key touch points, including:

• F21 Inspiration – displays shoppable editorial stories, shop by outfits, lookbooks and exclusive videos.