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Social Media

  • Social media giant assists businesses with hiring

    Retailers may have a new way to spread the word about their job openings.   Facebook now allows businesses in the United States and Canada to post available positions on their company pages or in the new “Jobs on Facebook” bookmark. Facebook users can also see job posts in their news feed, and alongside other posts on Facebook’s business pages, the social network said.   

  • Walmart acquires specialty outdoor retailer

    Walmart has added another online asset to its battle against Amazon.   The chain announced it has acquired Moosejaw, an outdoor retailer know for its social media marketing expertise and strong online following among younger consumers, for approximately $51 million.    The acquisition, which closed on Feb. 13, is Walmart’s second acquisition in less than two months. In late December, the chain’s Jet.com unit acquired online footwear retailer ShoeBuy.    

  • Accenture: Traditional loyalty programs waste ‘billions’ in digital age

    Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.   This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.  

  • Study: Grocery shoppers not all that connected with social media

    While supermarket shoppers engage with their primary grocer on one or more digital platforms, social media sites are not a priority.    This was according to the “U.S. Supermarket Shopper Digital Update,” a report from the Retail Feedback Group (RFG). The new study, an offshoot of RFG's “U.S. Supermarket Experience Study,” focuses specifically on the digital aspects of shopper engagement with supermarkets.   

  • Starbucks’ social gifting feature launches in China

    Starbucks has extended its social gifting promotions into China, where it has launched a major expansion program to double its stores within the next five years.      The coffee giant’s new “Say It With Starbucks” program, created by Starbucks and Weixin, China’s leading mobile social communications app, enables users to gift a Starbucks beverage or digital gift card via a social gifting platform.   

  • AI helps lingerie brand bolster revenue by 60%

    Cosabella has found a way to future-proof its business, and simultaneously drive sales.   The luxury lingerie brand had no trouble attracting shoppers. But to ensure longevity, brands must convert contacts into loyal customers if they want to grow their market share. Cosabella took a proactive step in this process by adopting an artificial intelligence (AI) platform from Emarsys, to revolutionize the role of its marketers.  

  • Pinterest makes it easier to buy with ‘Shop the Look’

    Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

  • Check out Barneys’ new window displays

    Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   
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