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Social Media

  • Pinterest extends visual search — off its site

    Pinterest’s visual search capabilities just got broader.   On Monday, March 6, the social media site expanded its visual search technology into its browser extensions — a move that enables pinners to save images found online and use them as a jump-off point for discovering similar ideas on Pinterest, the company said.   Chrome is the first extension to receive the functionality.  

  • Gen Z: Seven ways to win the next big consumer market and purchasing powerhouse

    For good reason, retailers in recent years have sought to understand the shopping habits and preferences of the millennial generation. The oldest millennials, born in or after 1980, are now well into their thirties – and have certainly reached maturity as consumers. It’s now time to shift the focus and look at the next generation behind these millennials to see if they differ from their digital-savvy counterparts.    

  • Home improvement giant preps for hiring spree

    With its busy spring selling season about to commence, The Home Depot wants to make its hiring process as easy as possible.   By creating a shorter digital application and mobile-optimized “Careers” site, the home improvement chain has shortened its online application process to 15 minutes, a move that speeds up the task by as much as 80%, the company said.   

  • Survey: Gen Z loves digital shopping tools — and physical stores

    Move over millennials, Gen Z is snapping at your heels. And retailers should take note.    Retailers looking to capture share of wallet and brand loyalty from Gen Z – the most  digitally- and socially-engaged generation to date — need to step up their focus on new ways of engagement. But they also should pay attention to their physical stores.   

  • GameStop Updates its Analytics Game

    Video game retailer focuses on improving online post-purchase experience

    GameStop’s shoppers are becoming increasingly digital — an evolution that is also narrowing the window between when shoppers purchase merchandise and when they expect to receive it.

    Eager to stay engaged with shoppers within this shrinking post-purchase gap, GameStop launched a new e-commerce strategy just prior to its holiday rush focused on driving post-purchase revenue and creating more satisfied customers during this critical selling period.

  • Nasty Gal to live on

    Nasty Gal is getting a new lease on life — but only in the digital space.   The brand, which was acquired out of bankruptcy in early February by British online fashion group Boohoo.com, will live on under new leadership as a pure player. Nasty Gal recently closed its two brick-and-mortar stores, both of which were in the Los Angeles area.    

  • Survey: Top priority of CEOs is...

    Digital transformation is CEOs’ number one priority this year.   To make this a reality, chief executives are investing their capital in the Internet of Things (IoT), big data, robotics, and augmented reality, according to “CEO Viewpoint 2017: The Transformation of Retail,” a report from JDA Software Group and PwC.  

  • Twitter makes direct messages more personal

    Twitter is taking a new approach to “humanize” its business partners’ customer service-based “Direct Messages.”   Twitter’s new feature – “Custom Profiles in Direct Messages” – allows businesses to better emphasize the human element in private conversations, as well as more clearly indicate when a bot is speaking, according to Twitter.   
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