Amazon has a very mobile holiday

Seattle – It was a very mobile holiday season for Amazon.com. Nearly 60% of Amazon.com customers shopped using a mobile device this holiday.



Mobile shopping accelerated as customers got later into the shopping season. Cyber Monday continues to be Amazon.com’s peak mobile shopping day. On Cyber Monday, Amazon customers worldwide ordered more than 18 toys per second from a mobile device.



In addition, Black Friday had the most rapid growth in mobile shopping. Total holiday sales from the Amazon app for smartphones doubled in 2014 in the U.S.



Other holiday-related statistics for Amazon include:



• More than 10 million new members joined the Amazon Prime expedited free shipping program.

• Amazon customers ordered more than 10 times as many items with same-day delivery as they did in 2013.

• Amazon Appstore selection worldwide more than doubled in 2014 from 2013.



“We are excited to welcome more than ten million new members to Amazon Prime this holiday season, who benefited from unlimited free two-day shipping on their holiday gifts,” said Jeff Bezos, founder and CEO of Amazon.com. “Prime members can also borrow more than 700,000 books, listen to one million songs and hundreds of playlists, save unlimited photos and watch tens of thousands of movies and TV episodes including the Golden Globe nominated show from Amazon Studios, Transparent. We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.”