Taubman launches shopping/navigation app at Mall at University Town Center

Sarasota, Florida -The Mall at University Town Center, located in Sarasota, Florida, and owned by Taubman, has launched a free app designed to make shopping easier and more personalized. The free "Mall at UTC" iOS mobile shopping app offers first-of-its-kind indoor navigation technology developed by SPREO. The app is being piloted at UTC now, but is scheduled to roll out to Taubman properties across the U.S. over the next year.



MXM created the free app that incorporates SPREO's proprietary, real-time, mall-based navigation that is powered by Bluetooth beacons. In perhaps the most extensive use of Bluetooth in any mall worldwide, the app also remembers favorite stores and delivers personalized maps, style inspiration, sales and promotions right to the phones of shoppers.



"Our new mobile app changes the shopping experience, bringing mall navigation and personalization to the forefront like never before," said Ivan Frank, director of digital marketing for Taubman.



SPREO co-founder and CEO Avi Sacajiu said, "Through our work with Taubman, we are leading the way in using radio frequency signals for precise navigation in large, multi-level spaces like The Mall at University Town Center.



This is truly a unique amenity for shoppers."



The "Mall at UTC" app is now available through the Apple App Store with an Android version launching soon.