Kids’ technology provider Gabb joins Amazon Buy with Prime program
Amazon Prime members can now use their benefits for purchases on the Gabb.com e-commerce site.
Gabb, which sells phones and watches specifically designed for safe use by kids and teens as well as bands and accessories, is offering Amazon "Buy with Prime”, which enables U.S.-based Prime members to directly shop online stores beyond Amazon using their Prime benefits, on its website.
Leveraging Buy with Prime, Prime members can shop directly from a brand’s online store using their Prime shopping benefits, including fast, free delivery, returns, 24/7 shopper support with participating brands, and checkout experience.
Buy with Prime was first available on a small number of Gabb accessories in 2023. Following positive customer reaction, Gabb is now leveraging the Buy with Prime API to seamlessly integrate Buy with Prime into its existing storefront while maintaining control over its brand and shopper experience.
The Buy with Prime API also automatically syncs Buy with Prime with Gabb’s existing systems, including order management and catalog services. In addition, the Buy with Prime API enables Gabb to implement serial number tracking, allowing the company to activate devices before customers receive them.
"Buy with Prime has been a very impactful tool for us," said Dani Strong, Gabb director of marketplaces. "It creates such a smooth experience. We wish we had done this a year-and-a-half ago. We have just been so impressed with it, and we can’t wait to see what the future holds."
Shoppers can discover Prime-eligible items on Gabb.com and add them to their cart as usual. During checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership.
Once confirmed, they finish checkout using one of Gabb’s payment options. After the purchase is made, Amazon fulfills the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email, their Amazon account on Amazon.com, or their Gabb order confirmation email.
"With Buy with Prime, Gabb customers get the best of both worlds—tech that helps keep kids safe and a checkout experience that keeps parents smiling," said Peter Larsen, Amazon VP, Buy with Prime. "We’re thrilled that Buy with Prime is now available on the entire Gabb product line."
This partnership follows other Buy with Prime integrations such as the enablement of consumer electronics accessories brand Belkin’s site and watch and accessories brand Fossil’s site with the offering.
A Buy with Prime primer
Initially, the Buy with Prime feature was only available for third-party retailers using the Fulfillment by Amazon (FBA) hosted logistics service.
Since then, the e-tailer has made Buy with Prime widely available to U.S.-based Amazon retailers, integrated it with the BigCommerce and Shopify e-commerce platforms, integrated it with TikTok ads, and added cart functionality for customers and 24/7 post-order customer service support for sellers.
[READ MORE: Amazon expands Buy with Prime benefits]
Most recently, Buy with Prime has begun rolling out additional holiday deals, exclusive promotions from brands, and opportunities to earn rewards for Prime members who participate.
