Belkin integrates Amazon Buy with Prime into its e-commerce site
Consumer electronics accessories brand Belkin has a new offering for Amazon Prime members shopping on its site.
Belkin is making the Amazon "Buy with Prime" program, which enables U.S.-based Prime members to directly shop online stores beyond Amazon using their Prime benefits, available on its Belkin.com direct-to-consumer (DTC) site.
"For over 40 years, Belkin has placed our customers at the heart of everything we do, ensuring their needs remain our top priority," said Will Sieck, VP of sales at Belkin. "A seamless shopping experience is essential, and through the trust of Prime, we are confident in delivering U.S. consumers a premium, high-quality shopping experience that aligns with the exceptional standards of our California-designed products."
Shoppers can discover Prime-eligible items on Belkin.com and add them to their cart as usual. Then, during checkout, shoppers can use the Buy with Prime button to login and verify their Prime membership, select a shipping address and payment method from their Amazon wallet, and receive Prime delivery speeds and return options.
Once a Buy with Prime purchase is made on Belkin.com, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime Belkin orders from their order confirmation email or in their Amazon account on Amazon.com.
"The only thing that matches the speed of Belkin’s chargers is the fast, free delivery of Prime," said Peter Larsen, VP of Buy with Prime and Amazon multi-channel fulfillment. "Whether you like to plan ahead or are a last-minute shopper, this holiday season we’re thrilled that Prime members can use the shopping benefits they know on the Belkin electronics they love for whoever they’re gifting for this holiday season."
Belkin has hundreds of Prime eligible items available, including screen protectors, docks and headphones. This partnership follows a recent similar integration of the Buy with Prime service into the e-commerce site of footwear/apparel/accessories brand Steve Madden.
A Buy with Prime primer
Initially, the Buy with Prime feature was only available for third-party retailers using the Fulfillment by Amazon (FBA) hosted logistics service.
Since then, the e-tailer has made Buy with Prime widely available to U.S.-based Amazon retailers, integrated it with the BigCommerce and Shopify e-commerce platforms, integrated it with TikTok ads, and added cart functionality for customers and 24/7 post-order customer service support for sellers.
[READ MORE: Amazon expands Buy with Prime benefits]
Most recently, Buy with Prime has begun rolling out additional holiday deals, exclusive promotions from brands, and opportunities to earn rewards for Prime members who participate.
