Amazon integrates 'Buy with Prime' into Shopify

Dan Berthiaume
Senior Editor, Technology
Buy with Prime
Amazon is extending 'Buy with Prime' to Shopify retailers.

Amazon is extending its "Buy with Prime" to retailers on the Shopify e-commerce platform.

In April 2022, Amazon introduced Buy with Prime,” which  enables U.S.-based Prime members to directly shop online stores on its third-party marketplace, as a feature available for third-party retailers using the Fulfillment by Amazon (FBA) hosted logistics service. Since then, the e-tailer has made Buy with Prime widely available to U.S.-based Amazon retailers and integrated it with the BigCommerce e-commerce platform.

Now, the Buy with Prime app is available for installation with no coding from the Shopify app store for new and existing Buy with Prime retailers. After adding the app, Shopify retailers can select items from their Amazon inventory to be part of their Buy with Prime product catalog on Shopify. For each item selected, the Buy with Prime button will automatically appear on the product’s detail page, matching the existing theme of a merchant’s Shopify store.

Previously, Shopify retailers managed Buy with Prime independent of their Shopify admin. The Buy with Prime app for Shopify enables Shopify retailers to utilize their existing Shopify settings, customizations, and supported third-party app integrations.

After signing into their Amazon accounts, Prime members can pay for their Buy with Prime orders on Shopify using a payment method from their Amazon wallets, and Shopify Payments will process the payment through Shopify’s Checkout.

Meanwhile, retailers will see automatically synced orders, promotions, catalog listings, and taxes within their Shopify admin. Retailers will continue to own the customer data that comes through Buy with Prime purchases. As part of this integration, Amazon Pay will also be offered as a payment option within Shopify Payments.

The app has begun rolling out as invite-only to select Shopify retailers as of Aug. 31, 2023, and it will be available to all U.S.-based Shopify retailers who are already using or want to use Amazon’s fulfillment network by the end of September 2023.

“Our merchants care deeply about choice, and this new app will give them a new way to meet their customers where they are,” said Daniel Debow, Shopify VP of product partnerships. “More choice means more ways for our merchants to succeed, and that’s why we’re excited to collaborate with Amazon on the Buy with Prime app for Shopify.”

“We’ve been thrilled with the feedback merchants have shared about Buy with Prime, including the increased shopper conversion and new shopper acquisition,” said Peter Larsen, Amazon VP of Buy with Prime. “The build of this app was a collaboration with Shopify, and we’re excited to help merchants not only grow their businesses, but also save time and resources—all while giving Prime members even more places to enjoy their shopping benefits.”

Amazon and Shopify said they will continue to iterate together on the Buy with Prime app for Shopify and plan to roll out additional features in the future.

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