Fossil to offer Amazon Buy with Prime for direct-to-consumer shoppers
A watch and accessories brand will offer Amazon Prime members the opportunity to use their benefits on its direct-to-consumer site.
Starting in February 2025, Fossil Group Inc. will make the Amazon "Buy with Prime" program, which enables U.S.-based Prime members to directly shop online stores beyond Amazon using their Prime benefits, available on its site.
Fossil will have its core styles available via Buy with Prime in February, including watches, handbags, and jewelry. When available, shoppers will be able to discover Prime-eligible items on Fossil.com and add them to their cart as usual.
During checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they will finish checkout using one of Fossil’s various payment options.
After the purchase is made, Amazon will fulfill all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email, their Amazon account on Amazon.com, or their Fossil order confirmation email.
"At Fossil, we value time. Especially our customers’," said Ellie Quartel, senior VP of digital at Fossil Group. "This February, we're thrilled to offer our customers an even easier, faster way to shop with us through Buy with Prime. With this collaboration, customers have the same fast, free delivery and easy returns that they expect from Prime, all while shopping on Fossil.com."
This partnership follows a recent similar integration of the Buy with Prime service into the e-commerce site of footwear/apparel/accessories brand Steve Madden, as well as enablement of consumer electronics accessories brand Belkin’s site with the Prime offering.
"This collaboration brings together the best of both worlds — Fossil's timeless style and our timely deliveries,” said Peter Larsen, VP of Buy with Prime and Amazon Multi-Channel Fulfillment. "We're thrilled to bring the convenience and speed of Prime to Fossil customers, enhancing their shopping experience with benefits they know and trust."
A Buy with Prime primer
Initially, the Buy with Prime feature was only available for third-party retailers using the Fulfillment by Amazon (FBA) hosted logistics service.
Since then, the e-tailer has made Buy with Prime widely available to U.S.-based Amazon retailers, integrated it with the BigCommerce and Shopify e-commerce platforms, integrated it with TikTok ads, and added cart functionality for customers and 24/7 post-order customer service support for sellers.
[READ MORE: Amazon expands Buy with Prime benefits]
Most recently, Buy with Prime has begun rolling out additional holiday deals, exclusive promotions from brands, and opportunities to earn rewards for Prime members who participate.
