EXCLUSIVE Q&A: Brandon Blackwood optimizes inventory accuracyA luxury handbag and accessories brand is ensuring customers receive the correct items with help from a third-party logistics provider (3PL). Direct-to-consumer food brand ButcherBox joins Target marketplaceA DTC purveyor of meat and seafood products is expanding its digital reach with Target and Shopify. Direct-to-consumer men’s grooming retailer Harry’s Inc. rebrands The parent of men’s grooming brands such as Harry’s has a new corporate name. Adidas to integrate Amazon buy with Prime into site, app A global athletic footwear and apparel giant will let Amazon Prime members use their benefits for purchases on its e-commerce site and consumer app. Ulta Beauty connects in-store inventory to beauty brand sites Ulta Beauty is partnering with an omnichannel commerce platform to increase the shoppability of its store stock. Cosmetics brand Laura Mercier opens DTC site to Prime shoppers Laura Mercier is offering Amazon Prime members the opportunity to use their benefits on its direct-to-consumer site. Fabletics transforming supply chain to support global expansion An activewear fashion brand is implementing a new enterprise supply chain platform as part of a broader growth strategy. PepsiCo teams up with Alphabet subsidiary for Super Bowl delivery promo PepsiCo and Wing will be delivering free game-day snacks to select customers during Super Bowl weekend. EXCLUSIVE Q&A: Ollie Pets scales finance operations with AI A direct-to-consumer pet food retailer is supporting growth and streamlining financial processes using artificial intelligence technology. Fossil to offer Amazon Buy with Prime for direct-to-consumer shoppers A watch and accessories brand will offer Amazon Prime members the opportunity to use their benefits on its direct-to-consumer site. 1