Steve Madden offers Amazon Buy with Prime on its site
Amazon Prime members shopping the SteveMadden.com e-commerce site have a new option to use their benefits.
The leading footwear/apparel/accessories brand is now making the Amazon "Buy with Prime" program, which enables U.S.-based Prime members to directly shop online stores beyond Amazon using their Prime benefits, available on its site.
Prime members looking to purchase an eligible item using Buy with Prime on SteveMadden.com will click on the "Buy with Prime" button on a product’s page. Customers using Buy with Prime for the first time will log in and verify their Amazon account information.
If a Prime member has already used Buy with Prime, the customer will move to the Steve Madden Ltd. checkout page, which will be automatically populated with their preferred delivery address and default payment method from their Amazon account.
Once the Steve Madden purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.
"We've always believed in moving fast, and there's no better partner than Amazon for that," said Steve Madden, founder, creative & design chief, Steve Madden Ltd. "Plus, stepping over their boxes every day on my way to the kitchen made it clear that it was time to team up and make it official."
There are currently a variety of Steve Madden online products available through Buy with Prime with more selection to be added over the next few weeks. Click here to see a sample list of available products.
"Imagine if every shoe aficionado was able to use Prime fast, free delivery while ordering the season's latest treads from their favorite brand," said Peter Larsen, VP of Buy with Prime and Amazon multi-channel fulfillment. "That's what we're introducing with Buy with Prime launching on SteveMadden.com. Prime members can now use the shopping benefits they know and love to get the latest Steve Madden styles quick and easy.”
A Buy with Prime primer
Initially, the Buy with Prime feature was only available for third-party retailers using the Fulfillment by Amazon (FBA) hosted logistics service. Since then, the e-tailer has made Buy with Prime widely available to U.S.-based Amazon retailers, integrated it with the BigCommerce and Shopify e-commerce platforms, integrated it with TikTok ads, and added cart functionality for customers and 24/7 post-order customer service support for sellers.
[READ MORE: Amazon expands Buy with Prime benefits]
Most recently, Buy with Prime has begun rolling out additional holiday deals, exclusive promotions from brands, and opportunities to earn rewards for Prime members who participate.
