Skechers

For most retailers, one store in Manhattan's Times Square is good enough. But not for Skechers.

Skechers USA has opened its second location in Times Square. The new outlet is located in the heart of the busy area, on what's known as the Bow Tie.

Manhattan Beach, Calif. – Skechers USA Inc., which recently passed Adidas to become the number two athletic footwear brand in the United States, is on the fast track.

The company, whose second quarter sales beat estimates, has carved out a lucrative niche in casual athletic footwear and in kids’ athletic footwear. It is in expansion mode, with plans to open 125 to 135 company-owned and third-party-owned stores later this year.

Skechers USA’s recently remodeled East Coast flagship store on 42nd St. in Manhattan’s Times Square has incorporated five outdoor LED displays and three static displays to make its own statement on one of the world’s most visually noisy stages.