Skechers adds to Czech portfolio with Prague flagship
Skechers is expanding its footprint in Europe with a new flagship store.
The footwear brand has opened a new flagship store in the center of Prague, located in the city’s High Street Na Příkopě shopping district. There are now eight Skechers retail locations in the Czech Republic, including five additional locations in Prague and stores in Modřice and Ostrava.
Located on a boulevard frequented by 120,000 people daily, the 6,415-sq.-ft. store is illuminated by natural and LED lighting designed with renewable EU-manufactured biopolymer materials. The mid-century modern space features a large video wall and wraparound lightbox column positioned above a custom feature table, with a modern light fixture integrated above.
[READ MORE: Skechers posts record Q3 sales, fueled by demand across all channels]
“Skechers has universally become the brand that consumers look to for style, comfort and value, everywhere they live or travel,” said Michael Greenberg, president of Skechers. “We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30% over last year — and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”
The new Prague store will feature the brand’s new and popular lifestyle footwear collections and features dedicated Skechers Performance focal walls, apparel and accessory sections, and products for all consumers, including fashion, sport, casual, work and children’s styles.
“Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers,” said Petar Dulić, general manager of Skechers CEE, Kft. “They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age. With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”
Based in Manhattan Beach, Calif., Skechers operates approximately 5,300 retail stores worldwide.
