Skechers debuts Paris flagship

Marianne Wilson

Skechers has opened a flagship on the famed Rue de Rivoli, one of the biggest shopping boulevards in Paris. 

The new store offers a full Skechers retail experience and is designed to appeal to locals and eventually-returning visitors. It features an expanded range of the latest Skechers lifestyle and performance footwear and apparel collections for men, women and kids.

The entryway of the 5,859-sq.-ft. store has a high-resolution digital screen that showcases Skechers’ fashion content and provides a draw to passers-by. The interior features a mid-century modern design with sustainable features such as LED lighting and energy-efficient HVAC. Graphic displays highlight the various collections of men’s, women’s and kids’ footwear and apparel in a layout designed for flexibility and seasonal change.

Skechers has limited store openings for the remainder of the year, with only locations in development prior to COVID-19 proceeding during this period.

“Our business in France was up low double digits in 2019 and on track for continued growth prior to the pandemic,” said David Weinberg, COO of Skechers. “When nearly all businesses closed in March this year, we were just a couple weeks away from the originally scheduled opening of this beautiful store on Rue de Rivoli. Establishing a location in the center of Paris is a testament to our belief that Skechers will remain a go-to footwear brand in France and across Europe as the recovery continues and consumers seek comfort and quality along with style during this challenging year.”

The store opened with the same commitment to safety that Skechers is employing at all retail locations. Employees follow a rigorous sanitizing schedule (including high-touch, high-traffic areas), practice social distancing, and wear face coverings.

Skechers USA France is a subsidiary of Skechers USA. The company’s products are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 3,615 company- and third-party-owned retail stores and e-commerce websites.

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