Skechers becomes first brand to buy Super Bowl LIX ad

A Skechers commercial will be broadcast across the nation during next year’s “Big Game.”

The California-based footwear brand is the first of many brands to secure its ad spot at Super Bowl LIX, which will be held in New Orleans, on Feb. 9, 2025. The early commitment solidifies what will be the 12th appearance by Skechers at the event.

“From the Euros to Paris, this is a pivotal year for athletic competition, and Skechers will be seen through every moment, starting right now as the first brand to announce our commitment to Super Bowl LIX in 2025,” said Michael Greenberg, president of Skechers. “This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.”

Skechers has been a perennial advertiser during the Big Game, having appeared 11 times previously. The brand’s first appearance starred legendary NFL quarterback Joe Montana in 2010, and this year it featured action star Mr. T and former NFL quarterback Tony Romo. Other notable past Skechers Big Game commercial highlights include rapper Snoop Dogg and television personality Martha Stewart, businessman Mark Cuban with a French bulldog named Mr. Quiggly, as well as country star Willie Nelson singing “On the Road Again.”

 “As the number three footwear brand in the world, we see tremendous growth possibilities in team sports with our recent entrance into basketball and soccer featuring elite players like Julius Randle and Harry Kane competing in Skechers,” added Greenberg. “We are laser-focused on innovation in all we do, from product to marketing, and it will all be exemplified with an impactful Super Bowl campaign that represents our mantra as The Comfort Technology Company.”

Skechers’ collections are available in 180 countries and territories through department and specialty stores, and direct-to-consumers through skechers.com and approximately 5,200 Skechers retail stores.