Skechers

Manhattan Beach, Calif. – Skechers USA Inc., which recently passed Adidas to become the number two athletic footwear brand in the United States, is on the fast track.

The company, whose second quarter sales beat estimates, has carved out a lucrative niche in casual athletic footwear and in kids’ athletic footwear. It is in expansion mode, with plans to open 125 to 135 company-owned and third-party-owned stores later this year.

Skechers USA Inc., which recently passed Adidas to become the number two athletic footwear brand in the United States, is on the fast track.

The company, whose second quarter sales beat estimates, has carved out a lucrative niche in casual athletic footwear and in kids’ athletic footwear. It is in expansion mode, with plans to open 125 to 135 company-owned and third-party-owned stores later this year.

Skechers USA Inc. is making a big donation to support children affected by the earthquake in Nepal.

The company says it will give more than 62,000 pairs of new shoes to children in that nation. The company has distributed 11 million pairs of shoes to children in need worldwide since its BOBS charitable program launched in 2011.

Skechers USA has filed a lawsuit against Reebok International for selling footwear that, according to Skechers, infringes on its Go Walk product line.

The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on Skechers’ patent and trade dress rights and for unfair competition. The suit states that Reebok is selling the infringing products under the name Reebok Walk Ahead RS.

Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.

Skechers USA’s recently remodeled East Coast flagship store on 42nd St. in Manhattan’s Times Square has incorporated five outdoor LED displays and three static displays to make its own statement on one of the world’s most visually noisy stages.

New York City -- Footwear manufacturer and retailer Skechers U.S.A. said Tuesday it has upgraded and expanded its Oracle Applications investment, implemented Oracle Database and moved to Oracle On Demand to support rapid growth across its retail and wholesale channels.

The new business information systems are part of a larger initiative for the billion-dollar-plus footwear company to fuel growth, reduce total cost of ownership and enable the business to respond faster to market opportunities.

MANHATTAN BEACH, Calif.  — Leading footwear retailer Skechers USA has announced that it has signed a licensing agreement with Street Flyers LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the United States and Canada in spring 2012.

Las Vegas -- New York City-based Robert K. Futterman & Associates announced that Skechers has opened inside Miracle Mile Shops at Planet Hollywood Resort & Casino, in Las Vegas.

Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2-mile retail/entertainment complex on the Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues.

It is owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC.