Skechers expands globally with new flagship
California-based Skechers has expanded its presence in the Emerald Isle.
The 30-year-old “comfort” footwear brand has opened a flagship on Grafton Street in Dublin. The approximate 10,000-sq.-ft. store joins Skechers’ four other locations and “concept store” in greater Dublin, and gives the company a site in one of Ireland’s most highly trafficked districts.
The new Skechers features a reimagined mid-century modern design with state-of-the art technology that includes digital screens and colorful lightboxes presenting the brand’s latest marketing. The assortment includes shoes, coordinating apparel and accessories, as well as a dedicated performance shop.
"Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” said David Weinberg, COO Skechers. “This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centerpiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”
For its most recent third quarter, Skechers reported sales of $1.88 billion, a year-over-year increase of 20.5%. Direct-to-Consumer sales rose 11.9%.
The Dublin flagship joins 111 Skechers stores operating across Ireland and the U.K. The company, which has more than 525 stores in the United States, has more than 3,800 international locations. Skechers products are also sold through department and specialty stores.
“Through our ambassadors Jamie Redknapp and Myleene Klass and our beautiful product showcase, our head-to-toe offering is on full display at our new flagship store on Grafton Street—and its central location alongside esteemed international retailers will attract consumers of every age to the latest Skechers offers,” said Peter Youell, managing director for Skechers in the U.K. and Ireland.