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RetailNext names IBM exec as chief marketing officer
San Jose, Calif. -- RetailNext Inc., a leader in applied Big Data for physical retail, named Marc Dietz as its chief marketing officer. Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. -
IBM predicts record mobile holiday sales
IBM is forecasting a record holiday season heavily influenced by digital sales. IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.
The biggest increase in online sales is expected on Cyber Monday with a predicted 15.8% increase over the last year, followed closely by Thanksgiving with an increase of 15.6%
