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IBM predicts record mobile holiday sales
IBM is forecasting a record holiday season heavily influenced by digital sales. IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.
The biggest increase in online sales is expected on Cyber Monday with a predicted 15.8% increase over the last year, followed closely by Thanksgiving with an increase of 15.6%
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IBM: Online holidays look bright for retailers
Armonk, N.Y. –- IBM projects a strong holiday shopping season with online sales projected to increase 15% during the five-day period between Thanksgiving and Cyber Monday. The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8%, followed closely by Thanksgiving with a projected increase of 15.6%.