Sellpoints bases product selector tool on Watson

Emeryville, Calif. – E-commerce technology provider Sellpoints has developed "Natural Selection," a natural language product selector. The solution uses the IBM Watson artificial intelligence platform to understand a shopper's intent, so instead of guiding shoppers through a series of complicated questions and checkboxes, Natural Selection allows them to type in phrases or questions in natural language.



The application then deduces intent to offer up relevant products. Using the power of Watson's cognitive computing capabilities, Sellpoints developed Natural Selection so consumers can find relevant products in two clicks, eliminating nearly 60% of the clicks in traditional product selectors.



For example, a shopper can type in "four year old daughter needs help with reading" to Natural Selection and see immediate results. A traditional product selector would require the shopper to check boxes for age, grade, gender, academic subject etc. before seeing a product recommendation. Natural Selection is designed to decrease the number of clicks-to-product page from six to two.