The Finish Line enhances omnichannel efforts with new customer loyalty mobile app
Indianapolis --The Finish Line has launced a new mobile app aimed at providing services and conveniences that reward members of its Winners Circle loyalty program with points and loyalty perks. The chain teamed with IBM and IBM Business partner PointSource on the development of the app, which was designed using the IBM MobileFirst application development portfolio to capture the attention of sports enthusiasts and provide a rewarding user experience.
“We closely examined the needs of our customers and created features within this app that make it easy for them to keep tabs on their Winners Circle points, rewards and special offers,” said Danielle Quatrochi, Finish Line’s VP, digital. “This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly.”
Available as part of the athletic retailer’s mobile commerce platform, the new Winners Circle customer loyalty app reinforces brand interactions, improves customer service and sales, and also provides timely information about customers’ favorite product releases.
The new app is an important component of Finish Line’s strategy to deepen the understanding of the customer, inform enterprise decisions and encourage loyalty and sales, and incorporates the in-store sales associate in the overall customer engagement. For example, using geo-location technology, customers can get push notifications and information about nearby stores including real-time visibility into inventory to determine if a specific item is in stock and available for purchase. The app also enables customers to make purchases directly from the store’s website no matter where they are.
“Leveraging mobile clearly brings value to the Winners Circle rewards program—particularly when you consider that many shoppers actually look for offers on their mobile devices while they're in the store," Rodney Bryant, retail expert and consultant, IBM Global Business Services. “The collaboration with Finish Line and PointSource creates greater insight into consumers’ purchase patterns and shopping preferences to be able to improve and personalize interactions at every touch point."