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Despite big bargains, total holiday weekend sales slide 11% according to NRF estimates
New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year. According to the National Retail Federation's preliminary figures, weekend spending dropped to $50.9 billion from $57.4 billion last year. -
Mobile rules Thanksgiving weekend traffic
New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2% of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.

