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Mobile shopping rules Thanksgiving and BF
Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.
Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.
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Despite big bargains, total holiday weekend sales slide 11% according to NRF estimates
New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year. According to the National Retail Federation's preliminary figures, weekend spending dropped to $50.9 billion from $57.4 billion last year.
