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Apple wins online Christmas Day
Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.
In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.
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IBM: Mobile consumers boosts online Christmas sales
New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales. In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.