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IBM

  • Study: CMOs shifting marketing investments

    New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

    According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
     

  • Holiday Planning

    For consumers, “holiday planning” means creating shopping lists and perhaps deciding whether to invite your annoying uncle to the family festivities. For retailers, holiday planning means organizing and optimizing the entire enterprise to adequately handle a sustained period of increased consumer demand.

  • JDA, IBM offer end-to-end buying efficiency

    Scottsdale, Ariz. – JDA Software Group Inc. is launching new integrated fulfillment capabilities that combine the functionality of JDA intelligent fulfillment and labor productivity solutions with order management solutions from IBM Commerce. This technology collaboration is designed to let retailers process orders more intelligently and profitably across sales channels in real-time, to ensure customers have a positive end-to-end buying experience.

  • Tractor Supply to embark on omnichannel transformation

    IBM has partnered with Tractor Supply Company to revamp and migrate the retailer’s online operation to provide Tractor Supply customers with an easier way to connect, browse and shop for goods and services online.<br style="box-sizing: border-box; margin: 0px; padding: 0px; max-height: 100000px; color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; font-size: 14px; background-c

  • Tractor Supply Company overhauls online site with IBM

    Armonk, N.Y. -- IBM has partnered with Tractor Supply Company to revamp and migrate the retailer’s online operation to provide Tractor Supply customers with an easier way to connect, browse and shop for goods and services online.

    At the heart of the solution is a completely redesigned website for Tractor Supply that provides optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process.

  • CVS Health, IBM team up for health solution

    WOONSOCKET, R.I., and ARMONK, N.Y. — CVS Health and IBM on Thursday announced they will use predictive analytics and Watson cognitive computing for care management services for patients with chronic disease.

  • Beyond the buzz, personalization offer retailers real potential

    An expanded relationship between IBM and Adobe promises to give retail marketers new dynamic personalization powers to increase sales.

    Adobe announced an integration with IBM WebSphere Commerce that the companies believe give marketers the ability to create and deliver powerful experiences across all digital channels.

  • IBM launches event readiness services

    Armonk, N.Y. – IBM is launching a new event readiness services offering that will enable businesses in industries including retail to prepare for unexpected surges in online traffic and sales. IBM experts will work with clients through a series of questions that analyze the capacity of the current infrastructure in place and the potential impediments.  

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