IBM

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

Armonk, N.Y. – The weather is traditionally a topic for conversation when there is nothing else to discuss, but for retailers knowing what the weather will be is a vital concern. IBM and The Weather Company, parent company of the Weather Channel, are partnering to integrate real-time weather insights into business to improve operational performance and decision-making.

Barcelona -- There are few, if any, limits to how digital technologies will transform retail as we know it.

At this year’s Mobile World Congress in Barcelona, established players such as IBM and Qualcomm and nimble startups including Imersivo and Compass.to showed off innovations in augmented reality, mobile payments, clienteling, and more, offering tools for employee empowerment, data-driven decision-making, true omnichanneling retailing, and beyond.

IBM MobileFirst Sales Assist

A new deal between IBM and The Weather Company promises to give retailers and suppliers access to a new range of insights to drive all manner of demand forecasting, merchandising and replenishment decision-making.

Washington, D.C. - The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation (NRF), has announced two major additions to the ARTS Standard Request for Proposals (RFP) library on selecting payments solutions and video analytics solutions. These standardized RFPs will help retail companies research software applications ahead of time.

Armonk, N.Y. – Mobile app use continues growing rapidly, but businesses are not keeping pace with security. According to new research from IBM and Ponemon Institute, nearly 40% of more than 400 large companies studied, including many in the Fortune 500, aren’t taking the right precautions to secure the mobile apps they build for customers.

Lowe’s, Home Hardware align supply chain with consumer demand

By Steve Weber, nChannel

Shopping cart abandonment is a problem that costs retailers nearly $20 billion each year, according to a study by SurePayroll. If you’re putting effort into attracting customers and enticing them with products they’d like to buy, only to have them stop short of the finish line, you’re leaving money and opportunities for repeat business on the table.

Nottingham, U.K. – IBM Inc. is expanding the IBM MobileFirst for iOS portfolio of apps for retailers. Boots U.K. and American Eagle Outfitters are among the retailers who have signed on for MobileFirst apps.

I recently spoke with Deepak Advani, new general manager of the IBM Commerce business unit, to get some insights on the current state of retail IT and what kinds of offerings for retail IBM Commerce is focusing on. Following are three insights from our conversation.

Hybrid Cloud is the Clear Choice