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Study: CMOs shifting marketing investments
New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.
According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
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Holiday Planning
For consumers, “holiday planning” means creating shopping lists and perhaps deciding whether to invite your annoying uncle to the family festivities. For retailers, holiday planning means organizing and optimizing the entire enterprise to adequately handle a sustained period of increased consumer demand.