IBM

David’s Bridal gets personal with advanced digital analytics

There are few events more personal in a woman’s life than her wedding.

By Mark Kirstein, Zebra Technologies

Lexmark’s evolution into a business information services giant got a boost Tuesday when the company unveiled a rebranding.

The company announced that its Perceptive Software division will switch to the Lexmark name, although its products will remain under the Perceptive banner. The move brings all of Lexmark's recent worldwide acquisitions of business information and software companies under the company's one name.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

A new deal between IBM and The Weather Company promises to give retailers and suppliers access to a new range of insights to drive all manner of demand forecasting, merchandising and replenishment decision-making.

Barcelona -- There are few, if any, limits to how digital technologies will transform retail as we know it.

At this year’s Mobile World Congress in Barcelona, established players such as IBM and Qualcomm and nimble startups including Imersivo and Compass.to showed off innovations in augmented reality, mobile payments, clienteling, and more, offering tools for employee empowerment, data-driven decision-making, true omnichanneling retailing, and beyond.

IBM MobileFirst Sales Assist

Armonk, N.Y. – The weather is traditionally a topic for conversation when there is nothing else to discuss, but for retailers knowing what the weather will be is a vital concern. IBM and The Weather Company, parent company of the Weather Channel, are partnering to integrate real-time weather insights into business to improve operational performance and decision-making.

Washington, D.C. - The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation (NRF), has announced two major additions to the ARTS Standard Request for Proposals (RFP) library on selecting payments solutions and video analytics solutions. These standardized RFPs will help retail companies research software applications ahead of time.