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Tech Bytes: Three Disruption Insights from SAP’s Sapphire
The theme of SAP’s annual Sapphire conference, in Orlando, Florida, was “Run Simple.” SAP focused on how its HANA business intelligence platform and growing number of HANA-powered applications can assist companies with the complicated task of creating simple enterprises that run on real-time data.
However, underneath the SAP-specific information was a lot of more general insight into how IT is disrupting the way businesses operate and engage their customers. Following are three insights with particular relevance for retailers.
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IBM, Facebook team up on super-personalized digital ads
Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.
The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.