IBM

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

Chicago - Potbelly Corp. has promoted Julie Younglove-Webb as its new senior VP of operations. Younglove-Webb will oversee all aspects of company operations.

Younglove-Webb joined the Potbelly 2008, as a general manager and then a district manager before assuming various operations roles and being promoted to her latest role as Central Zone VP, overseeing 250 shops. She replaces John Morlock, who will now serve as senior VP of ops growth.

David’s Bridal gets personal with advanced digital analytics

There are few events more personal in a woman’s life than her wedding.

By Mark Kirstein, Zebra Technologies

Lexmark’s evolution into a business information services giant got a boost Tuesday when the company unveiled a rebranding.

The company announced that its Perceptive Software division will switch to the Lexmark name, although its products will remain under the Perceptive banner. The move brings all of Lexmark's recent worldwide acquisitions of business information and software companies under the company's one name.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

Armonk, N.Y. – The weather is traditionally a topic for conversation when there is nothing else to discuss, but for retailers knowing what the weather will be is a vital concern. IBM and The Weather Company, parent company of the Weather Channel, are partnering to integrate real-time weather insights into business to improve operational performance and decision-making.

A new deal between IBM and The Weather Company promises to give retailers and suppliers access to a new range of insights to drive all manner of demand forecasting, merchandising and replenishment decision-making.