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Black Friday weekend goes digital
Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.
According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.
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IBM makes it easier to stand the weather
IBM is looking to give retailers an edge in dealing with the effects of the weather, with help from the Internet of Things (IoT).
The technology firm has entered into an agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Company brand.
