IBM launches event readiness services

Armonk, N.Y. – IBM is launching a new event readiness services offering that will enable businesses in industries including retail to prepare for unexpected surges in online traffic and sales. IBM experts will work with clients through a series of questions that analyze the capacity of the current infrastructure in place and the potential impediments.



Using these insights, teams will identify specific areas of risk, concern and exposure, including potential security vulnerabilities, and then deliver services and support. Thus retailers can proactively identify areas of vulnerability and prevent a crisis caused by unexpected, high-volume traffic events.



“No matter what industry, businesses need to be ready to fully engage their customers across all channels,” said Deepak Advani, general manager, IBM Commerce. "Today, there are 5.2 billion mobile users who are connecting with brands 24/7 so even the shortest periods of disruption, whether on the site or in the supply chain, can become the weakest link for a brand. Regardless of the scenario, businesses must be able to handle the 'unexpected' and have the ability to deliver the powerful, personalized experiences that drive enduring customer loyalty."