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ECRM: Retail circular advertising trends, January 2014
ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.
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Study: Facebook influences holiday shoppers
New York – Facebook had a notable influence on holiday shoppers, especially those using mobile devices. According to a new study from Millward Brown Digital, 83% of 500 consumers surveyed who follow a retailer or consumer product on Facebook found their posts to be somewhat to very valuable when preparing for holiday shopping.
