Consumer Attitudes & Behavior

Hard hats are in big demand, as construction employment increased in 228 out of 358 metro areas in the last year.   According to a report just issued by the Associated General Contractors of America, which measured construction employment between June 2015 and June 2016, the status remained unchanged in 48 metro areas and dipped in 82 areas in the June-to-June timeframe.  

Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.   The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.  

When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.  

Not even a political slug fest can shake the current consumer. The latest Nielsen Consumer Confidence Index showed that consumer confidence in the U.S. is on the rise, despite the uncertainty and starkly contrasting rhetoric around key economic issues.   Per the Index, Americans remained optimistic in the second quarter with a three-point confidence increase to 113. In contrast, the global consumer confidence index for the same period was flat at 98.   Other U.S. highlights include: 

No big surprise that apparel continues to be the most popular retail category across all channels, but what is noteworthy is that clothing purchases show no sign of slowing, particularly online.   A survey by Onestop Internet revealed that the apparel category is driving online growth, with 45% of respondents saying they plan to buy more clothing online than any other retail category in the next 12 months.  

Construction spending in the retail sector saw a dip in June, according to a report by the Associated General Contractors of America, but the first half of the year recorded an overall gain.   Commercial (which includes retail, warehouse and farm) construction declined 1.6% in June, per the report, but climbed 8.6% year-to-date. Association officials said spending appears to have leveled off after a strong early start to the year prompted by mild winter weather conditions in many parts of the country.  

Steve Tanger is more than CEO of outlet giant Tanger Factory Outlet Centers – he is also an effective talking head.     Tanger appeared as a featured guest on CNBC's "Mad Money with Jim Cramer" on Thursday, July 28, and talked about the consistent strength of the outlet market despite a volatile retail industry.